Privacy Policy

Your Privacy

This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for and its affiliate company XASER Green Technology Company Limited (collectively “NuLEMON”) with respect to how NuLEMON collects personal information. It also describes how NuLEMON maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by NuLEMON via this website and other websites operated or provided by NuLEMON, including, and various subdomains (collectively, the “Sites”); our retail stores (the “Stores”); and other places where we may collect personal information. This Privacy Policy also sets out how you can access certain information that NuLEMON may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws.

Please note that the Sites may contain links to other third party websites that are not controlled or operated by NuLEMON. This Privacy Policy does not apply to such third party websites, and NuLEMON is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore NuLEMON encourages you to request and review the privacy policies of any third parties upon disclosing your personal information to such parties or when visiting such third party websites.


BY CLICKING ON SUBMIT ON OUR WELCOMING EMAIL AND SIGNUP PAGE WITH THE TICK-BOX(ES) CHECKED OR BY SUBMITTING PERSONAL INFORMATION TO NuLEMON, YOU AGREE THAT NuLEMON MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the identified purposes at any time by contacting NuLEMON at the address provided below. If you refuse or withdraw your consent, you acknowledge that NuLEMON may not be able to provide you or continue to provide you with certain services or information which may be of value to you.

Revisions to This Privacy Policy

NuLEMON reserves the right, in NuLEMON’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, NuLEMON will treat your continued use of the Sites following such revision as your acceptance of the revised terms. We encourage you to review this Privacy Policy periodically. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. NuLEMON will notify you and obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.

This Privacy Policy was last updated in April 6 2023.

Collection of Your Information

NuLEMON may collect personal information in connection with your use or purchase of NuLEMON’s products and services, including at the Stores or through your use of the Sites, which may include information provided in connection with the following activities:

  • Registering or filling in forms on the Sites or in the Stores. This includes information you may provide when you request additional information about NuLEMON’s products and services or sign up to receive NuLEMON’s newsletters or coupons.
  • Completing a profile or uploading goals to the Sites.
  • Purchasing any product or service from NuLEMON, whether at a Store or through the the Sites.
  • Providing design or product feedback or making other submissions to NuLEMON.
  • Requesting information or assistance from NuLEMON. NuLEMON may also keep a copy of any communications or correspondence you may send to it, including any e-mail communications.
  • Participating or responding to consumer survey or requests for consumer’s opinions, concerns, and preferences regarding NuLEMON’s products and services.
  • Participating in consumer contests, sweepstakes and other promotions.
  • Using other features of the Sites that may be offered from time to time, and may require such information in order to utilize the feature (including but not limited to making a Submission as defined in the Terms of Use).

The personal information that NuLEMON may collect may include your name, username, password, email address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile, your submissions of your goals to NuLEMON, or in other communications to NuLEMON. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, that is provided by you to NuLEMON.

NuLEMON may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites, the routes by which users access the Sites and use of any hyperlinks available on the Sites. NuLEMON or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Sites and the Sites’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.


Like many websites, NuLEMON utilizes “cookies” to maintain a record of your visit to the Sites. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer. It can only be read by the server that sent it to you.This information does not identify you personally and you remain anonymous unless you have otherwise provided NuLEMON with personal information.

Cookies help NuLEMON to improve the Sites and to deliver more personalized service by enabling NuLEMON to estimate audience size and usage patterns; to store information about your preferences; to speed up your searches and to recognize you when you return to the Sites.

Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting NuLEMON’s cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Sites.

IP Addresses

An IP address is a computer’s numeric address, by which it can be located within a network. NuLEMON may record your IP address when you visit or use services or features on the Sites. NuLEMON may use your IP address for the purposes noted above, and also to help diagnose problems with NuLEMON’s server, or to administer the Sites. NuLEMON may also use your IP address to identify you when NuLEMON feels it is necessary to enforce compliance with this Privacy Policy or the Terms of Use, or to protect the Sites, systems, information, employees, service providers, business partners, users, customers and others.

Third Party Analytics and Tracking

NuLEMON uses automated devices and applications provided by third parties, such as Google Analytics (including Google Analytics’ Demographics and Interest Report), to evaluate usage of our Sites and Services. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies and other tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies. For an explanation of the information collected by these third parties and their respective privacy policies, please go to the Google Analytics privacy policy. Those wishing to opt out of Google Analytics data collection should use the Google Analytics Opt-out Browser Add-on.

Please note that these third parties use cookies — text files that are stored on your computer and that enable an analysis of your use of the Sites. You can prevent the collection of data concerning your use of the Sites (including your IP address), which are generated by the cookie, and the processing of that data by Google by downloading and installing the browser plug-in that is available under the following link: download and install the browser plug-in.

NuLEMON collects transactional information and browse behaviour on our website. NuLEMON may use such information to offer you recommendations for products and services that are relevant to your interests. NuLEMON uses the services of trusted third parties to offer you meaningful recommendations during the online experience. NuLEMON shares IP address, unique ID number, and shop and browse behaviour with the third party service provider on an aggregate basis but does not share personal information for these purposes.

NuLEMON also works with trusted third parties that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may use cookies and tracking pixels to collect non-personally identifiable information such as items viewed, items added to your shopping cart and items purchased during your visits to our website in order to help show advertisements on other websites likely to be of interest to you. If you would like more information about this practice or to opt-out of this use of your anonymous information, please visit .

Protection of Your Information

To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, NuLEMON uses physical, technological and administrative procedures to protect the personal information that NuLEMON collects from loss, unauthorised access, modification, disclosure or other misuse.

Nevertheless, Internet transmissions are never completely private or secure. You understand that any messages or information you send to the Sites may be read or intercepted by others. If you have any questions about the security of personal information collected by NuLEMON, please contact:

You should also be aware that certain aspects of the Sites are not confidential and are available for public viewing. For example, other users of the Sites will be able to view your profile and goals that are publicly available. Any submissions that you may post to any publicly available blogs or other publicly available features of the Sites are not confidential and may be viewed by other users of the Sites. By making personal information publicly available where the Sites allow you to do so, you consent to such publication by NuLEMON or its service providers and agents. Please refer to the Terms of Use for additional provisions relating to user submissions that may apply to you.

Use of Your Personal information

Upon NuLEMON collection of your personal information, NuLEMON may use such personal information internally, separately or in combination with pre-existing information, for the following purposes:

  • To develop, enhance, market, sell or otherwise provide information, products or services;
  • To establish and conduct commercial relationships, including to process purchases or other transactions and to conduct or administer other transactions that you may engage in with NuLEMON including at the Stores, on or through the Sites;
  • To conduct or administer contests, sweepstakes or other promotions in which you have participated;
  • To contact you and to respond to any communications that you may have had with us;
  • To troubleshoot problems with the Sites;
  • To customize your experience or homepage on the Sites;
  • To develop and manage NuLEMON’s business and operations;
  • To enforce NuLEMON’s Terms of Use or comply with this Privacy Policy;
  • To detect and protect NuLEMON and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with NuLEMON’s policies and contractual obligations;
  • To engage in business transactions, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving NuLEMON;
  • As permitted by, and to comply with, any legal or regulatory requirements or provisions;
  • To access, preserve, disclose and use your personal information contained in your account, all Submissions (as defined in the Terms of Use), all communications to and from you, all information relating to your use of the Sites, if NuLEMON is required to do so by law or legal process or if NuLEMON determines, in its sole discretion, that such action is necessary to protect the rights of NuLEMON, third parties, and other users of the Sites or for purposes of responding to your request for customer service;
  • To service you, to tailor our content to you and/or to offer you opportunities to purchase products or services that we believe may be of interest to you, by supplementing the information we collect about you with information from third parties; or
  • For any other purpose to which you consent.

Personal information collected by NuLEMON may be transferred to, stored and processed in countries where NuLEMON is located, including, but not limited to Hong Kong. While in another jurisdiction for processing, the information may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction.

Direct Marketing

From time to time, NuLEMON would like to send you information that NuLEMON considers may be of interest to you (including NuLEMON news, our products and services, products and services of our selected partners, subsidiaries and affiliates and initiations to events), but NuLEMON will only do this with your consent.

If you prefer not to receive direct marketing communications from us or if you change your mind after providing your consent, you may withdraw your consent by clicking on the unsubscribe link provided in our direct marketing broadcast email or SMS that is sent to you by NuLEMON. Alternatively, you may contact us at to withdraw your consent.

Disclosure of Your Information

NuLEMON may disclose your personal information to its subsidiaries or affiliates and to third parties whom NuLEMON hires to provide services on NuLEMON’s behalf, including, but not limited to, support services, website services, delivering promotional materials, contests, sweepstakes and other promotions, and answering customer questions about NuLEMON’s products and services. These subsidiaries, affiliates and third parties may be located overseas. NuLEMON will only provide those third parties with the personal information that they need to deliver the services to NuLEMON and/or on NuLEMON’s behalf. In the event that NuLEMON is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving NuLEMON, you consent to your personal information and any other information NuLEMON may have collected being transferred to another party in connection with such transaction. You also consent to NuLEMON disclosing your personal information to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of NuLEMON’s business or operations; as consented to by you from time to time, including to fulfil any other purposes that are identified when the personal information is collected; or as otherwise permitted or required by law.

Retention of Your Personal information

The personal information that you provide will be retained by NuLEMON in accordance with applicable laws. However, NuLEMON will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for NuLEMON business purposes.

Children’s Privacy

NuLEMON recognizes the privacy interests of children and NuLEMON encourages parents and guardians to take an active role in their children’s online activities and interests. The Sites are not intended for children under the age of 18. NuLEMON does not target its services or the Sites to children under 18. NuLEMON does not knowingly collect personal information from children under the age of 18.

Choice and Opt-Out Preferences

NuLEMON does not collect your personal information unless you choose to provide it. If, at any time, you prefer not to receive further email or SMS communications from NuLEMON (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast e-mail or SMS that is sent to you by NuLEMON. If, at any time, you prefer not to receive any other form of communication from NuLEMON, you will have the ability to unsubscribe from such communications by contacting:

Access and Correction

NuLEMON will take all practicable steps to ensure the personal information it holds is accurate, complete and up to date.

Upon your written request, subject to certain exceptions, NuLEMON will inform you of the existence, use and disclosure of your personal information and give you access to that information. Additionally, if you have any questions or enquiries relating to our privacy practices or procedures, or if you believe that the personal information that NuLEMON holds about you is not accurate, complete or up to date you may write to the Privacy Officer at the address provided below. If you are able to establish that the information is not accurate, complete or up to date, NuLEMON will take reasonable steps to correct the information so that it is accurate, complete and up to date.

Request for Access and Correction, Questions or Comments

NuLEMON welcomes questions and comments about this Privacy Policy. Requests for access and correction of your personal information, and questions or comments should be directed to the NuLEMON Privacy Officer at:
Attention: Privacy Officer
Unit 809, Kingsford Industrial Centre,
13 Wang Hoi Road, Kowloon Bay, Hong Kong